From PUBG t-shirts to Bihar’s love for heels – Here are the quirky trends that define the way Indians shop

• Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want.
• Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025.
• Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.

Indian e-commerce is expected to have 300-350 million shoppers generating a GMV of $100-120 billion by 2025. This potential has made global bigwigs Amazon, Walmart double down on their investments in India and make it a priority market.

And Indians love to shop online – the discounts, deals, variety and convenience packages well into everything that we want. But all of us have those little quirks that define our shopping style – from browsing five different websites for a simple white top, to using our most favourite filter – price range from low to high.

Here are the quirks that defined our shopping style, according to the Bain and Company and Flipkart report on ‘How Indians shop online’.