Samsung Sero 4K TV

Samsung Sero 4K TV (price TBD — 2020) Designed for the social media generation, Samsung's Sero TV can rotate into portrait mode like a giant smartphone.

Though it doesn't offer the same high-end home theater experience that most of our other picks provide, Samsung's Sero 4K TV is definitely one of the most unique displays to come out of CES 2020. The 43-inch TV is designed to rotate from a standard horizontal position to a vertical position, making it a better match for videos recorded on smartphones.

The Sero can easily sync with mobile devices, making it a convenient way to view personal videos, social media clips, and YouTube content captured in portrait mode. In fact, the TV can even automatically change its orientation to match videos being played when paired with a Samsung Galaxy phone. Beyond this unique rotating feature, the display boasts solid performance specs with a 4K QLED panel and all of the smart TV bells and whistles that Samsung is known for.

The vertical mode might seem like a gimmick, but Samsung is hoping it will attract millennial buyers who are used to watching videos on their phones. In other words, this is a TV being geared toward people who have otherwise stopped watching TVs.

If nothing else, that's a very interesting gamble for Samsung to take on — one worthy of some recognition, even if it is pretty gimmicky. Whether or not it actually catches on with the younger generation it's aiming to capture, however, remains to be seen.

Samsung plans to bring the Sero 4K TV to the US later this year. Pricing has not been announced yet.