16. An interesting book about the inception and growth of Netflix

"That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea" by Marc Randolph, available at Amazon, $17.59 (hardcover)

It is somewhat ironic that this book was written by the man who arguably bears most of the responsibility for the world's steady decline in reading. But Marc Randolph, the co-founder of Netflix and its first CEO, really is an "open book," sharing his personal journeys and struggles as he launched the behemoth DVD-rental-turned-streaming-service.

I enjoyed this book so much that I passed it along to a good friend who then shared it with his father who then shared it with a coworker.

The insights shared are pure gems: failures, rejections, demotions. But all in all, a fascinating exposé that I recommend to anyone interested in a solid business book. —Shalom Goodman, SEO strategist