E-girls and e-boys, the anti-influencers of TikTok, topped fashion and outfit searches.

E-boys and e-girls are a TikTok subculture often compared to scene culture, and they're recognizable enough that they've come to rival the canonical Instagram influencer.

E-girls can usually be found wearing heavy eyeliner, dyed hair, and often a septum piercing, while e-boys typically wear beanies and belt chains. The two looks, associated with popular TikTokers, have become ubiquitous enough that there are now meta videos about them on TikTok, like of a mythical "e-girl factory" that makes these social media stars.