What is my unique value proposition?

Nicolas Cole writes: "This is the fancy, adult way of saying, 'What can only I do?' In business, there is always a lot of talk about 'value proposition.' What are you proposing and how much value will it bring?"

It's similar to a question from Fred Landis: "Is there anything I can do easily that others find hard?"

Once you uncover your unique value proposition or talent, you can work on becoming an expert in that area. As A.J. Agrawal writes at Inc.: "Have three to four news outlets that specialize in your value proposition, and make sure you take time to read them every day. Start sharing articles on your social media, and then begin blogging or writing articles about the subject. Over time, more and more people will recognize you as an expert in your field."