Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever?
Silvio Berlusconi With A Trunk Full Of Tied-Up Women: Worst Ford Ad Ever?
Laura Stampler
JWT India created a series of disturbing ads for the FordFigo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk. Ford and JWT have both issued an apology.
India is known for its politically incorrect advertising — Hitler shows up in ads there on a regular basis. It is possible that JWT India was trying to make a joke about Western culture rather than the role of women in society — although either way it's tasteless. (If you click to expand the image, it's evident that the woman in the sexy schoolgirl outfit is crying.)