Shopclues launches 'Reach' to digitize offline merchants payments

Small businesses have been bearing the brunt of demonetization the most, by losing out on customers who do not have cash to pay for their daily needs.

To help offline merchants opt for cashless transactions, Shopclues announced the launch of 'Reach' under its Business Edge initiative today.

'Reach' helps brick and mortar stores in the country to process hassle-free cashless transactions for customers.

The best part is that neither the customer or the seller needs the mobile application to make the payment and the price; Shopclues will only charge INR 99 per month from the merchants, as of now.

ALSO READ: EXCLUSIVE: IKEA APAC Head talks about what to expect from the upcoming IKEA store in Hyderabad

The SMS based three-step payment mechanism also eliminates the intermediary digital wallet by directly transferring the payment to the beneficiary's bank account at an introductory rate of 0% TDR on transactions.

This facility can be subscribed to by Shopclues-affiliated merchants as well as offline merchants who are not associated with the company.

'Reach' by Shopclues also assists the retailer in order management, inventory management, e-Billing, centralized inventory status for multiple stores and merchant store promotion.