Business Insider/Jessica Tyler
- On a recent episode of ABC's Shark Tank, Mark Cuban and Barbara Corcoran invested in avocado-based Brooklyn eatery Avocaderia. Each investor offered $200,000 for a 10% stake, giving the restaurant a $2 million valuation.
- The Brooklyn-based restaurant serves a wide variety of dishes which all use avocado, seeing success since day one with millennials lining up to get a taste of the avocado dishes.
- To understand the hype around the soon-to-be-chain restaurant, I went there for myself to try out some of its avocado-based dishes.
On February 11th, 'Shark Tank' investors Mark Cuban and Barbara Corcoran invested a combined $400,000 for a 20% stake in the Brooklyn eatery Avocaderia. The fast-casual restaurant, founded by the Italian trio of Alessandro Biggi, Francesco Brachetti, and Alberto Gramini, is making the most of the millennial avocado craze by serving avocado-based salads, sandwiches, bowls, smoothies, and desserts.
The idea came from Alessandro Biggi just two years ago, who was based in Seattle at the time. "I wasn't the best chef...but one thing I could make was avocado toast," Biggi told Business Insider. He called Brachetti, living in Mexico at the time, and within a year the concept of opening "the world's first avocado bar" had turned into a popular restaurant in Brooklyn. The restaurant has been successful since it started in 2017, running out of 200 ripe avocados within three hours on its opening day. On average, it serves around 250 people per day - thats at least 25 cases of avocados per week.
The 450 square-foot Brooklyn location is just the start, with Biggi hoping to open 20 more locations in the next 5 years. He told Business Insider that in the next 6-9 months another two locations will be opening in Manhattan, starting in Chelsea. He said that in expansion, he hopes to "keep an authentic vibe" and continue "making people aware of healthy and good food...the key words are happy and healthy." Cuban and Corcoran are committed to this as well, and Biggi is excited to have their expertise on board to help take Avocaderia to the next level.
To see what makes this restaurant worth $2 million, I went to its Industry City, Brooklyn location and tried it out for myself - this is what I found:
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