Allbirds
Earlier this week, popular burger chain Shake Shack and Silicon Valley-favorite shoe brand Allbirds announced they had teamed up to release a sneaker that would be available in New York City for one day only, on May 24.
The Shake Shack-inspired sneaker, which created in the style of Allbirds' lightweight Tree Runner shoe, cost $100 to get - but it also involved standing in a monstrously long line on a hot day in Madison Square Park, smack dab in the middle of New York City.
And yet, lines formed as early as 5 a.m. Ultimately, Allbirds says that the shoes sold out in a little over three hours.
Here's what it was like to buy the $100 Shake Shack Allbirds shoes, and what they're like to wear: