Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Shake Shack founder Danny Meyer explains the 3 keys to building a powerful brand

Sam RegaOct 24, 2016, 15:51 IST

Your browser doesn't support HTML5 video.

kalturavideoplaceholder

Shake Shack founder and CEO of Union Square Hospitality Group, Danny Meyer, is a master of hospitality. At 27, he started his first restaurant. When he first started Shake Shack, it was a small hot dog cart. Now it boasts restaurants all over the globe. Meyer reveals what it takes to build a powerful brand like his beloved Shake Shack.

Follow BI Video: On Twitter