Imeh Akpanudosen/Getty Images for FIJIFor some, the three-day
Lacoste, Armani Exchange, H&M, Patrón, Guess and Ugg Australia are just a few of the brands that sponsor extravagant parties both day and night for Coachella-goers.
Paris Hilton, Katy Perry, Sophia Bush, Alessandra Ambrosio and countless other celebs all took advantage of such industry parties this weekend.
And we have the photos to prove it.