Cork Gaines
Shortly after crossing the start-finish line and realizing that he had won the pole, Vettel could be heard on the radio shouting "shake and bake, baby!" a reference to the racing movie "Talladega Nights" starring Will Farrell. In that movie, "shake and bake" was the slogan used by Farrell's character Ricky Bobby and his teammate.
There was some thought that "shake and bake" was actually shouted by Vettel's race engineer, Guillaume "Rocky" Rocquelin, although most in the media think it was Vettel.
After the race, Vettel was asked about the American reference and seemed to be somewhat confused, mentioning that "there was apparently a movie a couple of years ago."
Vettel was also asked if he would put another American stamp on the race by doing a "doughnut" with his car should he win on Sunday. Vettel danced around the question, noting he hoped to be fortunate enough to be in that position, but also did not dismiss the thought, saying that the popular NASCAR celebration would have to be "spontaneous."
Here is a clip from "Talladega Nights" referenced by Vettel…