REUTERS/Adria Malcolm TPX IMAGES OF THE DAY
Fortitude Ranch, Colorado.
- Fortitude Ranch sells disaster preparedness like a vacation timeshare.
- Founder Drew Miller says that the panic around coronavirus has led to a "huge surge in interest" in the business's offerings.
- The coronavirus outbreak that originated in China has killed 2,800 people and infected more than 82,000 according to recent totals.
- Visit Business Insider's homepage for more stories.
In the new disaster economy, a safe place to go when society breaks down is now a must-have commodity.
Fortitude Ranch, with locations in Colorado and West Virginia, might be the answer for someone worried about a potential doomsday, but who doesn't want to dedicate their entire life to prepping for the end of days.
The death toll of the coronavirus disease, COVID-19 that originated in Wuhan, China, is now more than 2,800, and the virus has infected more than 82,000 people. On January 30, the World Health Organization (WHO) officially declared it a global health emergency. The virus has disrupted travel worldwide, leading to flight cancellations, quarantines, and other breakdowns in movement.
It's now on every continent except Antarctica, and the CDC has said that there are likely to be more US cases in the near future.
Fortitude Ranch is described on its website as "a survival community equipped to survive any type of disaster and long-term loss of law and order." It's attractive to preppers and the prepper adjacent because it "doubles as a recreation and vacation facility as well as a survival retreat." Founder Drew Miller estimates that he's seen as much as a 10 times increase in interest.
Take a look at what the ranch offers.