Pop Up Grocer/ Instagram
- The changing landscape of brick-and-mortar stores is challenging brands to get creative with the way they use physical retail spaces.
- Pop Up Grocer is an example of the new age of storefronts. It's a traveling pop-up grocery store that stocks innovative food and health brands.
- Below, you'll find 13 of the brands that were featured in the NYC shop. Pop Up Grocer's next installation will be in LA, though the exact location has yet to be announced.
The way we shop is changing. We discover new brands on Instagram, drawn to their aesthetically-pleasing packaging. More and more startups are choosing to forgo physical retail spaces and keep their businesses entirely online. With the advent of features that make shopping online easier and more convenient than ever - like free 2-day shipping and in-store pickup - it can seem like brick-and-mortar stores will become obsolete.
Yet, as efficient as online shopping is, there's something about getting to touch, feel, and see a product in person. Even in the midst of what's been called the retail apocalypse, most consumers still enjoy shopping in a physical store. The key to encouraging shoppers in a digital-first world to step inside your store? Get creative.
To keep up with the ever-changing needs and desires of consumers, many brands are dabbling in new, innovative physical retail concepts.
Small flagship stores, rotating, highly-curated in-store selections, interactive activations, and in-store services are just a few of the ways stores are creating experiences that not only serve their shoppers but excite them. Many brands are leaning into pop-up shops that not only showcase their products but bring consumers face-to-face with their (often digitally native) brand.
Pop Up Grocer is shaking up the supermarket scene as we know it, and exemplifying what it takes to go physical in a digital world. The concept is a traveling, pop-up grocery store that stocks hundreds of products from some of today's most innovative natural food brands, like chips made from crickets and yogurt made from coconuts. The shop has announced that its next installation will be in LA, but we don't know where exactly. It was most recently found on the Bowery in Manhattan, and the bright interior was filled with colorful shopping carts, neatly lined, labeled shelves, and even a cute in-store cafe - an Instagrammable space to say the least. If you're in discovery mode looking for clean, natural food and health brands, Pop Up Grocer is an exciting entryway to keep your eye on.
If you can't make it to the store, you can check out Pop Up Grocer online. Keep reading to learn more about 13 of the exciting brands we found at Pop Up Grocer and where you can buy them online.
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