Women have more sex as they age — and it's better, too. A sexologist explains why.

• Juliana Hauser is a licensed therapist who specializes in sex-positive counseling.
• She says many women have better sex as they age.

This as-told-to essay is based on a conversation with Juliana Houser, a licensed marriage and family therapist who is the resident expert and advisor at Kindra. It has been edited for length and clarity.

The success of "The Golden Bachelor" has proven something I've seen in my work for a long time. When it comes to love, relationships, and sex, older people don't want to be counted out.

Many of my clients in their 50s and beyond have vibrant, exciting, and novel sex lives. They want to be seen as sexual beings. When that occurs, great things happen: I've met many women who are having passionate, orgasmic sex that just gets better with age. Here's how they're doing it and the tips that can help you have the same, no matter what your age.

Harness confidence in yourself

Society feeds us lots of messages about what it means to be a woman who is desired and who desires others. We all have an image of what it means to be sexy — and if we don't think we fit that picture, we can become disconnected from our own eroticism.

And yet, by the time women reach middle age, they have self-confidence. When you know who you authentically are, you can shed all the layers of what you thought sexy was. That lets you unapologetically embrace what sexy means to you.

Nurture the most important sexual relationship you have

Nearly everyone has their own individual sex life, whether they're partnered or not. Your sexual relationship with yourself is the longest and most important sexual relationship you'll have, but too often, we ignore it.

Create different sexual experiences for yourself, just like you would with a partner. Vary what times of day you self-pleasure; have slow, intimate sessions and quickies; explore your kinky side.

Take microdoses of pleasure

Lots of people, especially women, deprive themselves. We focus so much time on our careers and families while pushing pleasure off for another time — the weekends or vacation.

Instead of doing that, I recommend finding time for microdoses of pleasure every day. Change the pacing of pleasure until it's something that's constantly around rather than something to be waited for.

Connect with your senses

How do you microdose pleasure? By connecting with our senses. Feeling sensual can open the door to feeling pleasure, which I define as feeling a spark or vibrancy inside you.

Pleasure and sensuality start with things that aren't sexual at all: a sunrise that brings you joy or the smell of a bouquet of flowers. Look for anything that makes your body say "yum" or "yes." As you respond to that part of yourself, you'll become more confident in finding and experiencing what brings you pleasure in bed.

Understand your body is changing

The impacts of menopause are undeniable and normal. But they don't have to mean the end of your sex life — in fact, we've found that 70% of women who are 50 or older still enjoy sex.

There can be hard feelings associated with changing bodies and again. But embracing change can be helpful. Learn what works for your body now. Try products and toys that might ease any difficulties you have. Broaden your definition of sex. After all, there's a whole continuum of what sex can be, not just penetration.

Get curious

Adapt an attitude of curiosity about sex. Google "10 best sex toys of 2023" and see what catches your eye. If you hear a term you don't know, look it up. Ask your friends where they're finding pleasure, or what aspects of sex and aging are challenging for them. Share your struggles and your interests.

You can even create a sex bucket list. Revisit it every now and then — you might notice that you might want to try things that were once a "no," or that acts that were once appealing no longer intrigue you.

More than anything, know what pleasure is your birthright. Sexuality isn't a luxury reserved for the young(er). It's a necessity that we can connect with throughout our lives.