I expected Goop at Sea to be more wellness-focused than it was.Julia Naftulin/Insider
- I went on Goop's inaugural cruise in collaboration with Celebrity Cruises. The 5-day trip left from Miami and stopped in Cozumel and Costa Maya.
- For the most part, the ship and its amenities were typical of any cruise. Goop classes were promoted, but weren't a central part of the trip.
On October 9, I boarded Goop's latest venture, a five-day cruise on the Caribbean in collaboration with Celebrity Cruises on their Summit ship.
Gwyneth Paltrow first announced the "Goop at Sea" concept in January 2020, as the latest brand extension of her wellness empire, that began as a newsletter in 2008.
But once the pandemic hit and one of the first big public outbreaks was on a cruise, information about the much-anticipated trip came to a halt.
Over a year later, in June 2021, "Goop at Sea" was officially cancelled.
In August, a press release with a new concept for the trip dropped: four separate trips throughout October and December, leaving from Miami or Fort Lauderdale and sailing to Mexico. Each cruise would have two Goop-curated experts aboard, including a clairvoyant, fitness instructors, and an acupuncturist.
And so I headed aboard the first of four Goop sailings.
Ultimately, the cruise ship reminded me of a traditional cruise, and the wellness elements remained scarce, despite the Goop partnership.