Dating apps like Tinder and Bumble are joining forces with the White House to encourage vaccination - offering perks for vaccinated users

• Major dating apps such as Tinder and OkCupid will be adding vaccine verification tags to profiles.
• Vaccinated users will get exclusive content and access to features that you normally have to pay for.
• The White House announced they hope the features will encourage more people to get vaccinated.

The White House announced some of the largest dating apps in the world will be adding COVID-19 vaccine verification tags to dating profiles.

Apps such as Tinder, OkCupid, BLK, Chispa, Plenty of Fish, Hinge, and Bumble will allow users who are vaccinated to indicate their status on their profiles and get exclusive content.

Announcing the move on Friday, White House advisor Andy Slavitt said in a press conference that these apps are going to "help people meet people with that universally attractive quality: they've been vaccinated."

The move is part of a broad push to vaccinate more than 70% of the US population - a goal that could curtail the spread of COVID-19. Currently, about 38% of the US adult population is fully vaccinated.

Slavitt shared data from OkCupid that found people who are vaccinated have received 14% more likes on their profiles than those who are not.

The apps are adding pro-vaccine features in the hope that they will encourage more people to get vaccinated. President Joe Biden plans to have 70% of the US population vaccinated by July 4.

"The truth of the matter is, people do want to get back to their normal lives, they do have questions about making sure that they can do that safely," Slavitt said.

"I applaud the initiative on these companies' parts, I think it's their effort, and we have conversations with them, but this is things that they were doing because they saw a need in their audience base."