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5 throwback skincare trends we were obsessed with in the 2000s — and 5 new techniques we've swapped them for
5 throwback skincare trends we were obsessed with in the 2000s — and 5 new techniques we've swapped them for
Julia PugachevskyFeb 26, 2023, 19:32 IST
Jesse Grant/AndreyCherkasov/Getty Images
Skincare habits change and improve all the time as we learn more about keeping our skin healthy.
The 2000s were a memorable time for skincare fads, from Proactiv products to tanning beds.
The 2000s were an iconic time of fashion highs and lows. Beauty trends were just as turbulent: Chunky highlights and bubblegum-pink lips reigned supreme, along with the most bronzed skin achievable.
Skincare was no different. As we learn more about what keeps our skin healthy, glowing, or acne-free, it can make past habits look shockingly ill-advised.
"We really have come a long way in our understanding of the skin," said Dr. Ivy Lee, a board-certified dermatologist practicing in Los Angeles. She credits much of that progress to the release of smartphones. That, she believes, marked a "democratization of access" to information about skincare — good and bad — from online forums to TikToks. "Our access to over-the-counter products with really great active ingredients has significantly increased, too."
We spoke to Dr. Lee about some of the most pervasive skin myths and habits of the past two decades — as well as how we've evolved since then.
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We've swapped hard scrubs for gentler exfoliants
A 2003 commercial for St Ives Apricot Scrub.St Ives/YouTube/Play Pause Video
Out with tanning beds, in with sunscreen
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In the 2000s, we feared moisturizer was too oily. Now hydrating lotions are in.
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No more toothpaste on zits — it's all about hydrocolloid patches
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Proactiv was once the only acne product. Now, there are way more options.
Alicia Keys posing in front of a Proactiv banner.Jesse Grant / Contributor / Getty Images