A new fitness craze called the '80 Day Obsession' is taking over Facebook - here's how it works
During the 80 Day Obsession plan, you'll work out six times a week...
... and every workout is different. The workout is designed for people with an intermediate level of fitness, but there are easier options if you're new to the game.
Mixing up the workouts is a way to keep customers engaged without an instructor present. This is a big challenge for the company.
All classes are streamed online. This should make it easy to access from anywhere, but some users have complained that if the internet reception is patchy, you'll end up ruining the workout as there isn't an option to download.
Source: Chris Colotti
The membership also includes a structured meal plan ...
... which not only tells you what to eat, but how much to eat and when.
The brand has cultivated a fitness community online. There are already over 100,000 posts on Instagram from customers tracking their progress.
Beachbody uses a similar marketing tactic to Kayla Itsines by posting before-and-after pictures to show the impressive results.
Calabrese claims that social media has been crucial for the business.
"For me, coming from being the trainer, I think that it's huge in the fact that it is all about sharing your success or sharing people's success," she told Business Insider in 2016.
The most effective and authentic marketing is from the consumers who post their own progress photos to Facebook and Instagram. This is exactly how Kayla Itsines cultivated such a massive community, sometimes known as Kayla's Army, online.
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