Presently, more than 75% of SAP's 8,600 clients in India are small and medium scale enterprises (SMEs).
"We are known as a company which helps large enterprises. But the 51 million SMEs is the potential marketplace we want to address," said
SAP wants to help these SMEs who have less knowledge about tech and how to use it in their businesses.
Russell told ET if India wants to truly become a digital economy then all companies --big or small --need to participate.
It plans to provide MSMEs with access to technology from SAP to help them streamline and integrate key processes like financials, sales and inventory with a single business software.