Katie Canales/Business Insider
Popular Japanese pastry franchise Bake Cheese Tart debuted its fluffy, cream cheese-filled tarts at its new San Francisco location in downtown's Westfield shopping mall on May 4. It's the first American location for the Hokkaido, Japan-based chain, which counts 47 locations across Asia.
After being open for less than two months, the San Francisco Chronicle reporting that some were waiting north of 30 minutes in line one day just to get their hands on the treats. It's better now even than when it launched, with 7x7 reporting that some people waited for 90 minutes to get their tart.
We had to try these flaky pastries that are taking the city by storm, so we made the trip. But here's the thing: Not everybody agreed that they were worth the wait.
Here's the deal with these in-demand cheese tarts.