Samsung recruited the world's top 'Fortnite' player for a tournament showing off their new smartphones
- Tyler "Ninja" Blevins, the world's most popular gamer, and iKon, a Korean pop group, helped Samsung celebrate the launch of its Galaxy S10 smartphones at a special event in New York City.
- At Samsung 837 in Manhattan, fans played in a "Fortnite" tournament using Galaxy S10+ phones and were treated to a special performance by iKon.
- Samsung is also offering Galaxy S10 owners a special "Fortnite" skin based on iKon member Jung Chanwoo.
To celebrate the launch of their new Galaxy S10 smartphones, Samsung partnered with the world's most popular gamer and a Korean pop supergroup for a special event in New York City called Level Up.
Held at Samsung 837, the company's exclusive Manhattan venue, Level Up included a "Fortnite" tournament run by Super League Gaming with a guest appearance from Tyler "Ninja" Blevins, and a performance by K-pop group iKon.
The tournament was played entirely on the Galaxy S10+, with footage being displayed on a three-story video wall inside Samsung 837; gameplay was also broadcast on Twitch, a video game streaming platform. As a part of the Galaxy S10 launch, Samsung is offering S10 owners an exclusive "Fortnite" skin based on iKon member Jung Chanwoo. The Galaxy S10 officially launched on March 8th with three different models.
Grand prize winners at Level Up were given new Galaxy S10 phones and the top performing players in the "Fortnite" tournament got to play alongside Ninja and iKon on the Samsung 837 stage. Ninja is the most well-known competitive gamer in the world, having earned more than 13 million followers on Twitch.
Here's quick look at what it was like at Level Up inside Samsung 837: