Samsung NX Mini Camera Launched In India

Samsung has today launched its NX mini camera, which will be available exclusively through Amazon.in for Rs. 22,990 (9mm Lens) and Rs 27,490 (9-27mm Lens).

The Samsung NX mini camera is slimmest and lightest interchangeable-lens camera in the market and it weights 158g (body only) and sports an ultra slim (22.5mm) design. The camera will be available in five different colors - white, black, brown, green, and pink - in India. As an introductory offer, the company is also offering a Samsung Backpack worth Rs 1,999 for free with this camera.

Reflecting the recent consumer trend of selfies, the NX mini has a range of exclusive features that allow photographers to effortlessly indulge in this global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up and Touch Display that flips 180-degrees and a 9mm wide angle lens, users can frame images of themselves perfectly, capture group shots from an arm’s length away and easily be a part of those.
It also comes with a Wink Shot feature that, as per the company, offers a hands-free way to capture the real you. To use this feature, the users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the NX mini takes a shot automatically after one second, without users having to press any buttons.

Samsung NX mini camera comes with 20 MP BSI CMOS Sensor and supports 6fps Continuous Shot mode. The fast 1/16000 second shutter speed. In terms of connectivity, Samsung NX mini features advanced WiFi and NFC integration.

"This shift in our strategy is created to meet the needs of our customers who are constantly looking for the best in technology. We understand the buying patterns of our consumers and are constantly strengthening our network to cater to their evolving needs. This offering through Amazon.in will enhance accessibility for the NX mini camera,” said Asim Warsi, Vice President, Mobile & IT, Samsung India.

“We are very excited to be the strategic partner for Samsung’s Digital Imaging Category in India. We are the fastest growing ecommerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with photography enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,” said Samir Kumar, Director, Category Management, Amazon India.

“The NX mini is an exceptional offering for today’s trendsetters looking for both style and functionality in their cameras. The portability adds to the ease of capturing and sharing special moments instantly. Designed to cater to customer demands, the NX Mini is equipped with features such as the 3.0-inch Flip-up Display and wide angle lens, which makes it a perfect camera for selfies,” added Warsi.

Specialised NX-M Lenses for NX mini

Samsung has introduced three NX mini lenses (NX-M), which are optimised for use with the NX mini body.

• The NX-M 9mm F3.5 ED lens has a slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies.

• The NX-M9-27mm F3.5-5.6 ED OIS lens is a micro-compact zoom lens that offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilization for sharp results.