The mobile market in India is flooded with smartphones, a new brand launching a smartphone with a unique feature almost every other day. Adding to it are flash sales and discounts. While much has been said and done, there’s one king ruling the market for ages, though interruptedly and it’s Samsung.
Samsung continues to lead the Indian smartphone market in the quarter ended June with 24.5 % share on the back of flagship S6 and S6 edge launches but lost a little market share to No 2 Micromax which increased its share to 16.7 %, according to Hong Kong-based Counterpoint Research.
As per a news report by The Economic Times, the leading home-bred handset maker regained market share during the quarter mostly due to increase in sales from online sales channel, analysts at Counterpoint Research said.
Intex, Lenovo and Lava grabbed the No 3, 4 and 5 positions respectively, in the second quarter during which 25 million units were shipped, 34 per cent up on-year and 25 per cent up sequentially, as per the research group.
"The smartphone market regained its sequential growth mainly due to aggressive discounting and offers by the brands, retailers and e-commerce firms to clear out inventory accumulated from previous quarters," Tarun Pathak, Senior Analyst at Counterpoint Research told the financial daily. The agency tracks handset market shares based on shipments into India.
Analysts expect smartphone demand in online channel to rise as companies race towards launching more 4G LTE handsets. Meanwhile, overall shipments are also set to increase during the second half of 2015 as vendors plan their launches ahead of the festive season. Smartphones contributed close to 45 per cent of the overall shipments in the second quarter this year, says the research report.
(Image: Reuters)