Samsung Is On Track To Spend ~$13 Billion In Marketing This Year

Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans.

Evans says Samsung is on track to spend $12.7 billion this year in marketing through advertising and other sales promotions. That's more than Google paid to buy all of Motorola. It's 3X HTC's entire market cap.

It's just an insane budget that no other company can keep pace with.