Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Samsung Is On Track To Spend ~$13 Billion In Marketing This Year

Jay YarowSep 26, 2013, 02:43 IST

Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans.

Evans says Samsung is on track to spend $12.7 billion this year in marketing through advertising and other sales promotions. That's more than Google paid to buy all of Motorola. It's 3X HTC's entire market cap.

It's just an insane budget that no other company can keep pace with.

Business Insider