Samsung has a killer plan for this festive season! If you’re LG or Apple, you should start worrying now

Samsung India wants to repeat its success of smartphone sales model but this time in consumer electronic goods as well.

To make most out of the upcoming Indian festive season, Samsung India is restructuring its consumer electronics and home appliances business into geographical divisions.

The business heads and executives of various divisions are being given specific goals and roles as Samsung India Electronics president and chief executive officer Hyun Chil Hong wants to consumer electronics business to perform at the same pace as the smartphone business.

For this, businesses have been divided into two broad regions.

India One will cater to the North and East, which will be headed by Alok Pathak, whereas, India Two will cover the South and West and is headed by Rakesh Moza.

Pathak has headed brand shops and retail sales in the past and Moza was chief of modern retail and regional retail chains.

Modern retail, including business from Croma and Reliance Digital, etc, will remain a separate vertical headed by Nabendu Ray.

"This geographical division of business structure was already prevalent in the smartphone business and the management believed it was one of the main reasons behind the accelerated growth," a senior trade official of Samsung India said.

Samsung India, which is the number one smartphones seller in the country, leads in flat panel televisions, marginally.

Experts say that the rejig in Samsung shows it wants to overcome the recent slump in its sales.

(Image: Reuters)