Same-Day Delivery Services Are Going After Brick-And-Mortar Retailers' Last Big Advantage

• USE: BI Intelligence estimates that 2% of shoppers living in cities where same-day delivery is offered have used such services. In dollar terms, we estimate that roughly $100 million worth of merchandise will be delivered via same-day fulfillment this year in 20 US cities.
• CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is already fairly high. Four in 10 US shoppers said they would use same-day delivery if they didn't have time to go to the store, and one in four shoppers said they would considering abandoning an online shopping cart if same-day delivery was not an option.
• DEMOGRAPHICS: The most common same-day delivery shopper fits a very specific profile - millennial, highly likely to be male, urban-dwelling, and young. The products people want delivered same-day are also fairly niche.
• BARRIERS: Despite all the competition in the same-day delivery market, it still won't be easy to get people to pay for these services. 92% of consumers say they are willing to wait four days or longer for their e-commerce packages to arrive.

In full, the report:

• Estimates the market for same-day delivery from 2013-2018, including the percentage of people who will use these services and the total sales volume
• Looks at the most likely same-day delivery customers and the cities where these individuals are concentrated
• Unpacks the kinds of goods people are likeliest to order for same-day delivery
• Lays out how the different same-day delivery services stack up against each other in terms of prices, location, and selection
• Considers the barriers that could keep same-day delivery from ever becoming a mainstream preference among consumers
• Identifies the technology that could make same-day delivery cost-effective and commonplace