Salesforce wants to make more sense out of the data from your own devices

Salesforce rolled out a new product called IoT Cloud on Tuesday, spearheading the company's move towards the "Internet of Things," or making sense out of data collected from all kinds of devices.

With its new product, Salesforce users will be able to collect data from devices connected to the web, and then plug it into the massive customer interaction data stored in its Salesforce software. By doing so, users will be able to make informed decisions more effectively, based on actual data.

For example, a smart thermostat maker can sift through all kinds of data including weather forecasts and previous user behavior to come up with the most energy efficient usage strategy. An automobile manufacturer can proactively reach out to customers before they see the "check engine" status light up on their car.