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It's unclear who led the round or how much Salesforce put in it, but the deal is another clear sign that Salesforce is serious about wearable devices at work.
APX Labs' software can instantly turn wearable devices, like Google Glass and Apple Watch, to something useful at work. Based on what we see in its videos, APX Labs' software integrates various devices and helps improve workflow, like contract approval and sending emails, with a simple tap on the device. Its software is mostly used in heavy industries like energy, automotive, and aerospace.
The way APX Labs' software works is right in line with what Salesforce cofounder Parker Harris recently described as the best use case of the Apple Watch at work. He said, aside from the obvious benefits of taking quick phone calls and text messages, the Watch could make it easy to make approvals straight from the device.
Salesforce has been one of the earliest adopters of wearable devices among
Some of the other wearable-related startups Salesforce Ventures invested in include conference calling software Speakeasy and Will.i.am's smartwatch company Puls.