Salesforce.com CEO Marc Benioff is well-known as a tech visionary, cofounder, billionaire, and philanthropist.
But he's also an out-of-the-closet shoe lover, particularly high-tops.
On Wednesday, he trotted out a special pair of shoes for his huge four-day customer conference being held in San Francisco this week.
They were sporting sparkly clouds, representing cloud computing, a tech he and his company helped define.
They were so geek-chic that they caused the CEO of Activision, Bobby Kotick, to forget what he was saying in the middle of the keynote, look down and exclaim, "Nice shoes!"
There's even a Twitter account dedicated to his footwear: @Benioff'sShoes.