Meghan Markle stayed loyal to a Canadian brand in the early days of her relationship with Prince Harry.
- When Meghan Markle or Kate Middleton wear a new item in public, it's not uncommon for it to sell out almost immediately.
- Canadian retailer Aritzia told investors that it had experienced a boost in sales in the first quarter after Markle had been photographed wearing its clothing.
- "By all accounts, Meghan remains a huge fan of Aritzia," the store's CEO and founder, Brian Hill, said during a call with investors.
The world has gone Meghan Markle mad, and it's playing into the hands of the brands she chooses to dress in.
Markle has followed in the footsteps of her sister-in-law, Kate Middleton, to become a global style icon. It's not unusual for any items that are worn publicly by either of these women to sell out almost immediately.
Canadian retailer Aritzia is the latest store to see a boost from this. In its most recent quarterly results, reported in July, the company said that same-store sales were up by 10.9%. Part of its success was attributed to its celebrity endorsements, including Meghan Markle, the company said.
"By all accounts, Meghan remains a huge fan of Aritzia," CEO and founder Brian Hill told investors during a call this month.
Hill added that after Markle was photographed in one of the company's trench coats, it sold out within six hours.
While Markle is actually from the United States, she spent seven years in Toronto filming on the set of "Suits," and it was here that she likely came into contact with the brand.
Aritzia isn't the only designer to profit from the so-called "Meghan effect." When Markle and Prince Harry announced their engagement in November, Markle's $750 white coat from Canadian brand Line The Label sold out minutes after the photos were released, crashing the brand's website.
The P.A.R.O.S.H. dress and Aquazzura shoes she wore also sold out almost immediately.
Find out more about the affordable Canadian brand that Markle loves: