Thanks to increasing internet penetration in India, Amazon.in sees over 100% growth in sale of online Mobile Software

India is clearly the fastest growing smartphone market in the world and increasing internet penetration is only fueling the growth. Therefore growth in purchase of not just smartphones but also laptops, PCs, tablets, Indian customers are increasingly buying various software products online to enhance and protect their electronic devices.
For online marketer Amazon.in Mobile Software has become one of the fastest growing sub-categories, witnessing a growth of over 100%.
Amazon.in claims to be India’s largest online software store and has a selection of over 10,000 products in the software category with nearly 900 sellers selling software products. Here are a few trends in the software category seen by the e-tailer over the last one year.

Mobile Software
• Top products sold in this category are Multi Device/Android protection software by popular brands like Kaspersky, K7 and Quick Heal
• Antivirus protection kits were the most sought after product across the country
• Mumbai leads in the purchase of mobile softwares, followed closely by Bangalore and Delhi
• Tier II and III cities are close in terms of demand for mobile software products. Ahmedabad and Chandigarh witnessed high demand for mobile software such as Kaspersky Android security and Quick Heal Android Security. Bhopal too has emerged as a growing market for this sub-category

Software products like like Antivirus, Internet Security, and Total Protection and other office use products saw a phenomenal growth of over 85% in the last one year.

E-Learning is one of the main growth driver’s for educational software it caters to all age groups from class 1 mathematics to competitive exam preparation of JEE, IIT as well as learning new languages and it saw good traction with growth of over 35%.