And now, Royal Enfield to make its way into the Brazilian market

Royal Enfield, the niche bike-maker of India, is looking forward to making an entry into Brazil, which happens to be the largest market in Latin America. It aims to establish itself in major markets like Indonesia and Thailand, under its plans to become a leading player in the global segment of 250-750 cc bikes.

"Currently, we are looking at Latin America and South East Asia regions for our growth in international markets. We are already in Colombia and now figuring out a way to enter Brazil, the biggest market in Latin America. So that's on the horizon," Royal Enfield CEO Siddhartha Lal said while addressing reporters.

He, however, did not divulge in any details regarding the time frame of this speculated entry.

"Indonesia is among the largest two-wheeler markets in the world. We have opened a store in Jakarta. Thailand is a very developed market for mid-segment and we aim to open our first dealership there soon," Lal said.

Lal added that the company would first like to create awareness about the Royal Enfield brand in these markets, before it expands there.

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