Roku announced five new media streaming devices on Monday, which all include some performance and video upgrades, while some will directly compete with the new Apple TV 4K for a place next to your TV.
Two of the new Roku devices unveiled Monday can stream video in 4K HDR - the same resolution as the new Apple TV 4K - and they both cost significantly less than Apple's offering. The new Apple TV 4K will be a tough sell for those that aren't entrenched in the Apple and iTunes ecosystem.
Roku
Take a look at all the new devices from Roku: