<p><div class="image-container float_right" style="width:400px"><div class="image"><img src="http://static2.businessinsider.com/image/51093bc5ecad048574000004-620-465/new%20blackberry.jpg?maxX=400&amp;maxY=300" border="0" alt="blackberry 10" width="400" height="300" /></div><p class="source">Kevin Smith/Business Insider</p></div>From this point on, RIM will now go by the name <keyword id="6354356" type="COMPANY" weightage="60" keywordseo="BlackBerry">BlackBerry</keyword>, BlackBerry CEO Thorsten Heins <a href="http://www.businessinsider.com/blackberry-10-live-blog-2013-1">announced today</a>.</p>
<p>Heins explained that the company is changing its name in order to maintain one brand and one promise. </p>
<p>Its new stock ticker will be BBRY, rather than RIMM.</p>
<p><span style="font-size: 13px; line-height: 1.5em;"><a href="http://www.businessinsider.com/photos-blackberry-z10-and-q10-2013-1"><strong>Click here to see hands-on photos of the two new BlackBerry phones &gt;</strong></a></span></p>

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RIM Just Changed Its Name To BlackBerry

Kevin Smith/Business InsiderFrom this point on, RIM will now go by the name BlackBerry, BlackBerry CEO Thorsten Heins announced today. Heins explained that the company is changing its name in order to maintain one brand and one promise. Its new stock ticker will be BBRY, rather than RIMM. Click here to see hands-on photos of the two new BlackBerry phones &gt;

Kevin SmithBusiness InsiderFrom this point on, RIM will now go by the name BlackBerry, BlackBerry CEO Thorsten Heins announced today. 
Heins explained that the company is changing its name in order to maintain one brand and one promise.

RIM Just Changed Its Name To BlackBerry

Megan Rose Dickey

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