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Rihanna reportedly has a new lingerie line - and it's going to be sold by the controversial athleisure maker backed by Kate Hudson

Mar 6, 2018, 22:58 IST

Christopher Polk/Getty Images

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  • Rihanna is planning to launch a lingerie line with TechStyle, Fabletics' parent company.
  • A source told WWD that TechStyle hopes the Rihanna deal could put the company in a good position for an IPO.
  • TechStyle's current best-known brand is Fabletics, an athleisure line backed by Kate Hudson that was hit was a scandal in 2015 after some customers called its membership model a scam.

Rihanna has reportedly signed a deal to launch a lingerie line that could been a major win for Fabletics' parent company.

The singer has struck a deal with TechStyle Fashion Group, WWD reported on Tuesday. According to a source, TechStyle has been working on the project for more than a year and sample lingerie products have already been produced.

TechStyle, formerly called JustFab Inc., is the parent company of membership-based brands including Kate Hudson-backed athleisure brand Fabletics, FabKids, JustFab, and ShoeDazzle. The company did not respond to Business Insider's request for comment on the reported deal.

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Rihanna's involvement could be a crucial boost for TechStyle as it considers an IPO, a source told WWD.

Facebook/Fabletics

The singer is on a roll in the retail industry right now. Last year, Rihanna launched an instantly-successful makeup line called Fenty Beauty. The brand was a buzzy, viral hit - something that TechStyle could use right now.

TechStyle's best-known brand currently is Fabletics, which was cofounded by actress Kate Hudson, who also serves as a spokesperson for the brand.

In 2015, Fabletics was engulfed in scandal after being slammed for its membership-based business model. Customers claimed they were tricked into signing up for memberships that were difficult to cancel, in addition to being charged with surprising fees.

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The company attempted to reverse the narrative, doubling down on customer service and revising its cancellation processes. It also changed its name to TechStyle in 2016.

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