+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Rich teens are ditching these 15 brands

Apr 9, 2019, 00:19 IST

Bryan Bedder/Getty

Advertisement
  • Wealthy teens identified Under Armour, Nike, and Justice as being among the top brands that they have stopped wearing, according to a new survey.
  • This could indicate changing tastes among upper-income teen shoppers.

Nike, Adidas, and Victoria's Secret are among teens' favorite brands, according to a new Piper Jaffray survey.

But they are also among the brands that upper-income teen say they have stopped wearing, the same survey found.

This could indicate changing tastes among the wealthiest teen shoppers.

Here are the top brands that upper-income teens say they have abandoned, according to the survey:

Advertisement

Justice

30% of teen girls said they have stopped wearing Justice.

Under Armour

15% of upper-income teen boys say they have stopped wearing Under Armour.

Gap

10% of teen boys and 6% of teen girls said they have stopped wearing Gap.

Nike

12% of teen boys and 2% of teen girls said they have stopped wearing Nike.

Aeropostale

9% of teen girls said they have stopped wearing Aeropostale.

Hollister

8% of teen girls and 2% of teen boys said they have stopped wearing Hollister.

Adidas

8% of teen boys said they have stopped wearing Adidas.

Abercrombie & Fitch

7% of teen girls said they have stopped wearing Abercrombie & Fitch.

American Eagle

5% of teen girls and 2% of teen boys said they have stopped wearing American Eagle.

Reebok

5% of teen boys said they stopped wearing Reebok.

Old Navy

3% of teen boys and 2% of teen girls said they have stopped wearing Old Navy.

Puma

4% of teen boys said they stopped wearing Puma.

Skechers

4% of teen boys said they have stopped wearing Skechers.

Forever 21

3% of teen girls said they have stopped wearing Forever 21.

Victoria's Secret

2% of teen girls said they have stopped wearing Victoria's Secret

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article