Steve Kovach/Business Insider
Tech reviewers like me couldn't say enough nice things about the One. At last, someone had built a device that rivaled the iPhone in beauty and build quality. The design and reader's choice awards piled up. HTC had a real winner on its hands.
Unfortunately, relatively no one bought it. In the year since the original One launched, HTC saw its market share drop as customers chose Samsung phones and iPhones instead.
Still, the company is pushing forward with a new model of the HTC One that launched this week. The new HTC One has a bunch of incremental improvements over last year's version, like a bigger screen, improved camera, and a tweaked design. Again, this year's One is a beautiful device, and after spending a few days with it, I think HTC can once again keep its title as the best Android phone-maker.
You can buy the HTC One now for about $199 with a two-year contract through most carriers. It costs $649 without a contract.
Design
Smartphones are very personal devices. They're always with you, either in your pocket, on your desk, or in your hand. Like a piece of clothing or jewelry, the device you choose makes a personal statement about you. When I'm ready to drop $600 or more on a phone, I want to make sure I'm getting something that looks good in addition to being functional.
Besides the iPhone, I think the HTC One is the only device that accomplishes that. I've tested dozens and dozens of Android phones over the years, but so far, HTC is the only manufacturer I've seen that's been able to match Apple's devices in beauty and build quality.
It's the same story with this year's HTC One. The body is almost all metal and comes in three colors: silver, dark gray, or gold. I think the gold model looks tacky, but the silver and gray versions are really nice. Because of all that metal, the One is a lot heavier than other phones with similar-sized screens. It's also significantly thicker than the iPhone. But HTC added nice curves to the device, so it's still easy to hold in your hand. It's also much lighter than it looks.
Steve Kovach/Business Insider
Overall though, the new HTC One is just as drool-worthy as the original.
Features
All that beauty is pointless unless the phone works well, too. The One is your standard Android device, but HTC layered some special features on top of all the goodies Google normally offers.
The most notable addition is the second camera on the back, which is used as a depth sensor to shift the focus. If you've ever seen a Lytro camera, you're probably familiar with the process. The dual cameras can focus on multiple objects at once when you snap a photo. After that, you have to go into the photo editor and double tap the part of the image you want to focus on.
Here's a portrait I took of my colleague Jillian. Notice how the One is able to blur out everything in the background thanks to the the secondary camera. If I wanted to, I could blur her out and focus on something in the background instead.
Steve Kovach/Business Insider
It works pretty well, but I don't see many people taking advantage of the feature. I care more about being able to take good photos quickly, which the One is more than capable of doing. Photos didn't look as good as they did on my iPhone 5S, but they're good enough. I also liked the new camera interface, which makes it easy to switch between shooting modes. And yes, there's a selfie mode.
Steve Kovach/Business Insider
Steve Kovach/Business Insider
Steve Kovach/Business Insider
Conclusion
If you want an Android phone, the HTC One should be the first phone you consider. It looks and feels better than its closest Android competitors, and can handle all the stuff you care about.
Still, if you're on the fence, you may want to hold out a few more days for Samsung's Galaxy S5, which launches April 11.