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We went to J. Crew and saw why the brand is struggling

Mary HanburyAug 22, 2024, 01:03 IST

Business Insider/Mary HanburyWomen's workwear at J. Crew's Fifth Avenue store, New York.It's been a rocky month for J. Crew.

First, its renowned creative director Jenna Lyons stepped down after 26 years. Then CEO Micky Drexler announced 250 job cuts at the company's corporate headquarters.

The brand is struggling. Same-store sales have been down for the past three years; dropping by 8% in 2016, following a 10% decrease the year before.

And despite Drexler's cost-cutting measures, the brand still has to deal with the fact that it's losing customers to cheaper fast-fashion retailers such as Zara and H&M.

We went to check out exactly what is going on in its stores: