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We tried the pizza chain that LeBron James turned down a $14 million deal with McDonald's for - here's the verdict

Melia RobinsonAug 26, 2024, 21:42 IST

Melia Robinson/Business InsiderBlaze Pizza is on fire.Build-your-own pizza chain Blaze Pizza is fit for a king - King James, that is.

In 2015, basketball legend LeBron James walked away from a $14 million endorsement deal with McDonald's to become part of Blaze Pizza's marketing campaigns. He's also an early investor in the Chipotle-style pizza chain.

James's selection of an unknown upstart over an established brand appears to have paid off. Blaze was recently named the fastest-growing chain in history after opening its 200th location in Mentor, Ohio, on Tuesday. Revenue is on track to hit $300 million in 2017, according to a company spokesperson.

We visited Blaze in Fremont, California, to see if the pizza meets the hype.