- VSCO girls have the internet buzzing.
- The VSCO girl's laidback aesthetic is a crossover between '90s fashion and a surfer lifestyle.
- While some people are hating on the look, others want to know how to be a VSCO girl. Hint: It requires scrunchies, puka shell necklaces, and Brandy Melville crop tops.
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The VSCO girl has taken over the internet in 2019.
Named after the photo-editing VSCO app, the VSCO girl is easy to spot on Instagram or IRL (in real life). She can be the girl on the street, but she can also be a popular influencer, like Emma Chamberlain. But she's not just appearing on her own social media channels.
Media outlets from Buzzfeed News and Cosmopolitan to The New York Times and The Cut have all commented on the rise of the VSCO girl.
"Normally when you're talking about a VSCO girl, it is predominantly people who are white and very skinny and they own all these big name brands," Caiti DeCort, a 15-year-old YouTuber, told Lauren Strapagiel of Buzzfeed News. "So typically it's associated with being rich."
The VSCO girl has also been parodied online. But while some love to hate on the cool-girl, carefree aesthetic, others aspire to it.
A VSCO girl is easy to spot. She tries to embody a '90s-meets-surfer-girl look. Here, the ultimate starter kit on how to be a VSCO girl, from the uniform to the lifestyle.