YETI coolers can sell for up to $1,300. Photos show how the brand became a status symbol in less than 10 years.

Retail1 min read

YETI

YETI coolers are marketed as being super tough, but there is some debate on whether they're worth the cost.

• YETI coolers have earned the title of status symbol in the US since they first appeared on the market in 2006.
• The brand's expensive, high-tech coolers range between $200 and $1,300 - there is some debate on whether they're worth the price tag.
• The company went public in 2018 and is currently valued at $2.25 billion.
• Both technology and highly effective marketing campaigns have made YETI not just a popular cooler company but also an aspirational lifestyle brand.
• The company now makes apparel, drinkware like the YETI rambler and tumbler, functional bags like backpacks, and pet products, among other things.
• Here's a look at how the coolers are made, why they're so expensive.
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