Yeezys are still in high demand on the secondary market despite Ye's fallout with Adidas

• Demand for Yeezy sneakers remains high on the secondary market.
• Impossible Kicks has seen a 30% increase in demand since October, according to CNN Business.

Ye may be all-but "canceled" after his anti-semitic comments last fall led to fierce backlash and a public divorce from Adidas. But demand for his Yeezy sneakers remains high.

According to Impossible Kicks CEO John Mocadlo, demand for Yeezy has climbed 30% at the sneaker-resale chain since Adidas cut ties with the rapper and designer in October, CNN Business first reported.

Yeezy is currently a top-three sneaker brand for Impossible Kicks, which operates 17 US locations and surpassed $50 million in sales in 2022.

"We sell about 30,000 sneakers in total every month. Probably 6,000 to 7,000 of those right now are Yeezys," Mocadlo told CNN Business. The Yeezy 350 V2 "Oreo" and "Zebra" are among the more popular sneakers customers are buying, he said.

Adidas cut ties with Ye, formerly known as Kanye West, in October. As part of the move, the German sportswear company instructed wholesale and retail partners to cease the sale of all Yeezy products.

That decision left resale sites like StockX and brick-and-mortar resale shops as seemingly the only options for customers looking to snag a pair. And as inventory continues to dissipate in the coming months, prices are sure to creep up higher.

"It is getting a little bit difficult to get more because the inventory is starting to dry up after the controversy," Mocadlo told CNN Business.

For Adidas, the business impact of ending its nine-year partnership with Ye has been immense. Adidas said on February 9 that it stands to lose over $500 million in operating profits and $1.28 billion in sales in 2023 if it does not sell off excess Yeezy inventory.

The company has weighed selling leftover inventory without the Yeezy branding. Unconfirmed rumors are also swirling around social media that Adidas and Ye may again be joining forces to sell the leftover stock.

An Adidas spokesperson declined to comment, adding the company's update on February 9 is the latest it has to share.