Quiet luxury is trending among the ultrawealthy.
These subtle displays of wealth do not lean into logo mania. Instead, the details of the design, materials, and muted color palettes — and, of course, the cost — elevate a product.
The ultrawealthy's favorites include well-known designers like Prada and lesser-known brands like Loro Piana, the maker of Kendall Roy's $625 baseball cap in Succession, and Forbes & Lomax, the creator of a $220 light switch.
According to a recent article in the New York Times, when quiet luxury, or stealth wealth, is done well, "wealth display is noticeable, but only to those who know what they're looking for."
From $530 hand-embroidered placemats and napkins to $15,000 coffee makers, here's what to look for.
Read more of The New York Times article here.