Wendy's teamed up with 'Rick and Morty' for a massive installation in Las Vegas see inside
Mary Meisenzahl
Wendy's fast food restaurant drive-thru.FREDERIC J. BROWN/AFP/Getty Images
- Wendy's and Adult Swim created a "Rick and Morty" experience in Las Vegas.
- The installation combines fan favorites from the show and NCAA March Madness.
Wendy's and Adult Swim put together a "Ricky and Morty" themed experience in Las Vegas.
Wendy's entrance. Mary Meisenzahl/Insider
Morty's Mayhem is "a larger-than-life activation to coincide with the excitement surrounding this month's college basketball tournaments," Warner Media and Adult Swim said in a statement.
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Visitors entered through the mouth of a giant Rick.
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The experience was held at Resorts World Las Vegas, a resort and mall on the Las Vegas strip.
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Images on either side of a hallway put viewers inside the TV show's world.
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The sci-fi show takes characters to other planets and dimensions, and the installation gives a taste of that.
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It also incorporates an image Wendy's has used before, where the character Morty is given the iconic braids of the Wendy's mascot.
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Customers had the chance to taste the limited edition Pickle Rick Frosty, topped with fried pickles.
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Even cups were decorated with Morty as Wendy and Pickle Rick.
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Workers swapped regular Wendy's uniforms for the "Rick and Morty" version.
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There were also screens so visitors could keep an eye on March Madness basketball games while enjoying their Frostys.
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Each visitor had the chance to win merch from the collaboration, including hats and sweatbands.
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"The out of this world experience will have fans immersed in never-before-seen animations, dripping in exclusive swag and enjoying the best fast food in the game – all in the madness of the Las Vegas Strip," VP of Media and Social at Wendy's Jimmy Bennett said in a statement.
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After enjoying the exhibit, visitors exited through Morty.
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This wasn't the first time Adult Swim and Wendy's teamed up for "Rick and Morty" collaborations.
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In June 2021, a Panorama City, California Wendy's was converted into Morty's for the weekend.
Wendy's Rick and Morty LA popup. Warner Media
Source: Insider
The popup had a special themed menu only available for the weekend.
Wendy's Rick and Morty LA popup. Warner Media
It was the only Wendy's serving the limited edition Pickle Rick Pickle Frosty, which returned for the Las Vegas experience.
Wendy's Rick and Morty LA popup. Warner Media
Every detail reflected the theme, including all the packaging.
Wendy's Rick and Morty LA popup. Warner Media
The restaurant's drive-thru was transformed into an LED "Rick and Morty" experience.
Wendy's Rick and Morty LA popup. Warner Media
Giant inflatable characters, like the ones that would be used in Las Vegas the following year, tied the whole thing together.
Wendy's Rick and Morty LA popup. Warner Media
The popup seemed to be a success, with fans driving from long distances and waiting as many as seven hours to experience the drive-thru.
Wendy's Rick and Morty LA popup. Warner Media
In November, the two businesses worked together again to debut the Morty'smobile at the Adult Swim Festival.
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Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.
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