Wendy's launched a popup 'Rick and Morty'-themed restaurant - see inside
Mary Meisenzahl
AP
- Wendy's opened a "Rick and Morty" themed pop up restaurant in LA this month.
- The chain is also selling two themed drinks through August at 5000 locations.
- The Adult Swim show has collaborated with Wendy's before, and also has a history with McDonald's.
A Panorama City, California Wendy's was converted into Morty's for the weekend of June 18 through June 20.
Wendy's Rick and Morty LA popup.
Warner Media
The popup had a special themed menu only available for the weekend.
Wendy's Rick and Morty LA popup.
Warner Media
It was the only Wendy's serving the limited edition Pickle Rick Pickle Frosty.
Wendy's Rick and Morty LA popup.
Warner Media
Every detail reflected the theme, including all the packaging.
Wendy's Rick and Morty LA popup.
Warner Media
Even employee uniforms were updated for the event.
Wendy's Rick and Morty LA popup.
Warner Media
The restaurant's drive-thru was transformed into an LED "Rick and Morty" experience.
Wendy's Rick and Morty LA popup.
Warner Media
Giant inflatable characters tied the whole thing together.
Wendy's Rick and Morty LA popup.
Warner Media
Coca-Cola and Wendy's also released two limited edition drinks available through August 22: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime.
Wendy's Rick and Morty LA popup.
Warner Media
The show's fifth season is integrated with the promotion. The drinks launched with the season premiere, and will stay throughout its run to the season finale.
Wendy's Rick and Morty LA popup.
Warner Media
"We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long," Carl Loredo, Wendy's CMO, said in a statement.
Wendy's Rick and Morty LA popup.
Warner Media
The popup seemed to be a success, with fans driving from long distances and waiting as many as seven hours to experience the drive-thru.
Wendy's Rick and Morty LA popup.
Warner Media
Source: Ad Age
McDonald's famously collaborated with "Rick and Morty" in 2017 to sell Szechuan McNugget sauce, but demand far outpaced supply and the promotion descended into chaos at some locations.
Hollis Johnson/Business Insider
Source: Insider
Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.
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