Bethany Biron/Business Insider
Nordstrom is trying its hand at resale.
- Nordstrom is wading into resale with the launch of See You Tomorrow, a secondhand shop located within its recently opened New York City flagship store.
- Curated by Olivia Kim, Nordstrom's vice president of creative products, the store's inventory is pulled from a mix of customer contributions as well as returned or lightly damaged designer items from the Nordstrom Quality Center.
- The effort reflects Nordstrom's continued push to reinvent itself in an era when the traditional department store model continues to struggle.
- We got a sneak peek of the shop before it debuts on January 31 and saw why See You Tomorrow may give The RealReal a run for its money.
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As Nordstrom eyes a piece of the growing resale market, the department store is trying its hand at opening a secondhand store of its own.
On Friday, the department store will debut See You Tomorrow, a new resale shop located within Nordstrom's recently opened New York City flagship. The store will feature a mix of items pulled from Nordstrom Quality Center, a facility that processes returns and damaged merchandise, as well as from customer contributions. All products will be authenticated and "expertly cleaned, repaired, and refurbished," according to a Nordstrom press release.
The effort reflects Nordstrom's continued push to reinvent itself in an era when the traditional department store model continues to struggle. It also takes a cue from brands like Macy's and JCPenney, which recently turned to secondhand retail through partnerships with ThredUp, as part of a strategy to increase foot traffic and entice younger, more eco-conscious shoppers to stores.
Adding to its appeal, See You Tomorrow is hand-selected and curated by Olivia Kim, vice president of creative projects at Nordstrom, who has a particular eye for the latest trends and fashions.
"We want our customers to feel good not only about what they're buying, but how they're buying it," Kim said in a statement.
We previewed the See You Tomorrow store, which is also available online, the day before its official public opening. Here's what it was like: