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We visited Wegmans and saw 7 major reasons people can't get enough of the regional grocer with a cult following

Shoshy Ciment   

We visited Wegmans and saw 7 major reasons people can't get enough of the regional grocer with a cult following

Wegmans smorgasborg

  • Wegmans is a grocery chain with a cult following.
  • More than 25,000 people showed up for the opening day of the regional grocer's 101st store, located in Brooklyn, New York, in October.
  • Business Insider spoke to four Wegmans fanatics in October to see why they love the grocer so much. But we decided to visit the store for ourselves to understand the hype firsthand.
  • We visited a Wegmans store in Brooklyn, New York, and found seven reasons people love the store.

For a grocery chain with just over 100 stores in the New England and mid-Atlantic regions, Wegmans has an unusually devoted fan base.

"Wegmaniacs," as they're sometimes called, say they love the grocery chain for a variety of reasons. Business Insider spoke to four Wegmans fanatics in October to see why they love the grocer so much, and they cited Wegmans' products, customer service, and quality, among other features.

We also spoke to some Wegmaniacs in October, at the grand opening of the chain's new store in Brooklyn, New York, where more than 25,000 people showed up and helped the location break opening-day sales records for the chain.

Shopper Susan Myers came at midnight to be the first person in line for the opening.

"Wegmans is a destination," she said. "It's the place that we love."

Business Insider's Irene Jiang also recently visited Wegmans for the first time and said the experience converted her to a non-certified Wegmaniac.

After shopping at Wegmans, we found seven main reasons the store is beloved by customers of various tastes.

From store design to prices, here's why people love Wegmans.

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