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Walmart says these will be the 36 toys every kid wants this holiday season

Hayley Peterson   

Walmart says these will be the 36 toys every kid wants this holiday season
Walmart expects strong demand for toys this holiday season.AP/Gunnar Rathbun
  • Walmart released a list of 36 top-rated toys for the 2020 holiday season, as selected by kids.
  • The company said it's seeing new trends in its top toys that are related to the pandemic and the extra time that kids are spending at home.
  • "Things like bikes and ride-ons and board games and puzzles — all of those things have been just really, really hot this year. And we think a lot of those trends will continue," said Brad Bedwell, Walmart's merchandising director of preschool toys.

Walmart on Thursday released its list of top-rated toys for the 2020 holiday season.

The list of 36 toys includes items like a $59 Vtech "creator cam" for kids to create their own video content, scooters, hoverboards, and a $28.82 "Gotta Go Flamingo" that "poops" in a toilet after being fed.

Walmart releases a top-rated toy list annually and said this year's picks have been different than any other due to the pandemic and people spending more time at home.

"We've seen demand spike across the toy department ... especially as it relates to any toys that are keeping kids busy and having fun at home," Brad Bedwell, Walmart's merchandising director of preschool toys, told Business Insider. "Things like bikes and ride-ons and board games and puzzles — all of those things have been just really, really hot this year. And we think a lot of those trends will continue."

He said the company is also seeing some trends related to digital media consumption as many kids are getting more screen time at home. For example, there has been more demand for kid influencer-created toys, products that allow kids to create their own media content, and toys related to top shows and movies such as Blue's Clues and Paw Patrol.

"It's cool to see how social media and some of those trends are actually driving the product development," he said.

Toys with elements of mystery remain popular as well, such as Hatchimals and L.O.L. Surprise products, he said.

The toys that made the list were selected by a focus group of kids ages 2 to 12 years old, who play with, review, and rate their favorite items.

Walmart's toy team is stocking up to prepare for the holidays

There's a fair amount of uncertainty among all retailers around how the all-important holiday shopping season will be impacted by the pandemic.

But Bedwell said Walmart is expecting to see continued demand for toys and is making some changes to its supply chain in preparation.

"We're trying to make sure that we're in stock no matter what," he said.

As part of this effort, the company is stocking up on more toys and sending a bigger allocation of inventory to fulfillment centers to match surging e-commerce activity.

"This list gives us an early insight into what the hottest toys will be since it's literally kids telling us which ones they like most," Bedwell said. "And so all of the toy buyers at Walmart went back to toy suppliers and we ramped up production immediately and ramped up the buys on these particular toys to have a better chance of staying in stock all season."

Walmart is also launching an online "Wonder Lab," an interactive website that allows kids to unbox and play with top toys to determine whether they want to add them to their wish lists.

Here's Walmart's complete list of top-rated toys this season:

Barbie Sweet Orchard Farm Playset with Barn

Barbie Sweet Orchard Farm Playset with Barn
Walmart

Price: $74

Beyblade Burst Rise Hypersphere Set

Beyblade Burst Rise Hypersphere Set
Walmart

Price: $49.67

Blues Clues & You! Peek-A-Blue

Blues Clues & You! Peek-A-Blue
Walmart

Price: $24.84

"The Child" Bop It

"The Child" Bop It
Walmart

Price: $14.88

Frozen 2 Magic in Motion Elsa Doll

Frozen 2 Magic in Motion Elsa Doll
Walmart

Price: $59

Disney Princess Vanity

Disney Princess Vanity
Walmart

Price: $49.88

Fujifilm Instax Mini 7S Instant Camera

Fujifilm Instax Mini 7S Instant Camera
Walmart

Price: $59

FurReal Mama Josie Kangaroo Pet

FurReal Mama Josie Kangaroo Pet
Walmart

Price: $67

Hatchimals Crystal Flyers

Hatchimals Crystal Flyers
Walmart

Price: $29.77

Hot Wheels Sky Crash Tower

Hot Wheels Sky Crash Tower
Walmart

Price: $44.68

Jetson Mars Light-Up Kick Scooter

Jetson Mars Light-Up Kick Scooter
Walmart

Price: $34.94

Jetson Plasma Light-Up Hoverboard

Jetson Plasma Light-Up Hoverboard
Walmart

Price: $148

Kinetic Sand Sandwhirlz

Kinetic Sand Sandwhirlz
Walmart

Price: $19.82

L.O.L. Surprise OMG REMIX Dolls

L.O.L. Surprise OMG REMIX Dolls
Walmart

Price: $34.88, available mid-September

L.O.L. Surprise Clubhouse Playset

L.O.L. Surprise Clubhouse Playset
Walmart

Price: $49.88

LEGO Death Star Final Duel

LEGO Death Star Final Duel
Walmart

Price: $89

Gotta Go Flamingo

Gotta Go Flamingo
Walmart

Price: $28.82

Little People Launch & Loop Raceway

Little People Launch & Loop Raceway
Walmart

Price: $49.44

Megalodon Storm RC

Megalodon Storm RC
Walmart

Price: $43.88

My Life As Hello Kitty Dolls

My Life As Hello Kitty Dolls
Walmart

Price: $35

Na! Na! Na! Ultimate Surprise

Na! Na! Na! Ultimate Surprise
Walmart

Price: $69

Nerf Fortnite Dart Blaster

Nerf Fortnite Dart Blaster
Walmart

Price: $29.97

onn. 8" Tablet Pro

onn. 8" Tablet Pro
Walmart

Price: $99

Paw Patrol Dino Patroller

Paw Patrol Dino Patroller
Walmart

Price: $59

Razor Black Label E100 Electric Scooter

Razor Black Label E100 Electric Scooter
Walmart

Price: $128

Ryan's World Vending Machine

Ryan
Walmart

Price: $39.82

Semi-Truck and Trailer Ride On

Semi-Truck and Trailer Ride On
Walmart

Price: $249

Sensory FX ASMR Mega Bar

Sensory FX ASMR Mega Bar
Walmart

Price: $19.88

Spark Puppy Piano

Spark Puppy Piano
Walmart

Price: $19.82

Squeakee the Balloon Dog

Squeakee the Balloon Dog
Walmart

Price: $58

Star Wars Dark Saber

Star Wars Dark Saber
Walmart

Price: $29.84

The Animal

The Animal
Walmart

Price: $34.88, available October 1

Tic Tac Tony

Tic Tac Tony
Walmart

Price: $9.97

Treasure X Sharks Treasure

Treasure X Sharks Treasure
Walmart

Price: $19.87

VTech Helping Heroes Fire Station

VTech Helping Heroes Fire Station
Walmart

Price: $39.82

VTech KidiZoom Creator Cam

VTech KidiZoom Creator Cam
Walmart

Price: $59

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